How to Reach 5,000 LinkedIn Connections

In this 7-minute video, seven principles-based practices to grow a large and meaningful community on LinkedIn are shared. Transcript Hi, there. My name is Andrew Schiestel. And I want to welcome you back if you’ve watched Kill the Cold Call videos in the past. If this is the first time that you’ve watched a Kill the Cold Call video, welcome as well. It’s great to have you here. Recently, my LinkedIn profile surpassed 5,000 connections, so if you and I are connected on LinkedIn, first of all, thank you [Laughs]. And I want to have a conversation with you today about seven practices that if you apply in your life on a daily or near-daily basis, the size of your LinkedIn Community will consistently grow at a good pace over time. It will be meaningful connections because you’ll find there’s…
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Authority

Most people in professional services are dissatisfied with the amount of interactions that occur with their social content. Often, only one attribute is missing. This 6-minute video explains.   Transcript Hi, there. My name is Andrew Schiestel. It’s great to reconnect with you. If you’ve watched Kill the Cold Call videos in the past, if you’re new, welcome. It is great to have you here. Today’s concept is particularly useful for people that are in professional services that want to increase the amount of interactions and engagement that they’re getting with their social content. What happens is most professionals get very little to no engagement with their content. So it’s a very important topic. If you want to become skillful to masterful at digital selling, you have to get to a point where people are really interacting with your content….
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LinkedIn Name And Headline

In this 8-minute video, recommendations are made for how to structure the name and headline in a professional’s LinkedIn profile. Transcript Hi, there. My name is Andrew Schiestel. Today’s conversation is about recommendations for the structure of a name and headline in a LinkedIn profile. Although the topic optically certainly sounds obvious when you think about it. The name is one of the first things we learn. Our own name is one of the first things we learn linguistically when we were very young. It’s an important topic nonetheless, because the name and the headline are key elements in distinguishing your profile, which supports your brand, the awareness of your brand. When someone is landing on a LinkedIn profile, everyone, if not close to everyone, is going to read a name and everyone, if not close to everyone, is going…
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URL Length

Many wonder how long to make the URLs on their website. This 7-minute video provides an answer.   As cited in the video here is a hyperlink to the transcript of the interview between Stephen Spencer and Head of Web Spam at Google, Matt Cutts. Transcript Hi, there. My name is Andrew Schiestel. And today’s conversation is about how long should the URL’s on your website be. This is a very useful conversation if you’ve ever been in a situation where you’re in your content management system. You’re creating a subpage. You’re constructing the URL, and you start to have questions like should the URL be long? should it be short? should words like “at” or “the” be apart of the URL? So, if you’ve had these kinds of questions, or considerations, or concerns, it’s my hope that by the…
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Promise Statement

Many companies have brand statements that are ineffective. This video introduces what a Promise Statement is and how to create one. Transcript Hi, everybody. My name is Andrew Schiestel and today’s conversation is about how to create an effective brand statement for your company. A brand statement on a website is better than no statement at all. However, a Promise Statement is better than a brand statement on average. So, if a promise statement is better than the average brand statement, let’s talk about what a promise statement is. There’s five key features to a promise statement. They are: the statement is eight words or less; it’s client-centric; it’s benefits-oriented; it uses assertive words, not passive; it doesn’t have the company’s name in the statement. Those are the five. So, let’s unpack each of these with a bit more detail….
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4-Country Study: How Lawyers Use LinkedIn (2018)

Table of Contents: 1. Findings in Text 2. Interesting Findings. 3. Law Firms Selected. 4. Terms of Reference. Findings in Text: The number of lawyers in the study were 240. The breakdown of lawyers between gender and position include: Female / Associates – 60 Female / Partners – 60 Male / Associates – 60 Male / Partners – 60 Total lawyers on LinkedIn were 240. The percentage of lawyers who use LinkedIn is 88%. The percentage of lawyers on LinkedIn per position is: Partners – 91% Associates – 85% The percentage of lawyers on LinkedIn based on gender is: Male – 89% Female – 87% The average connections based on position are: Partners – 487 Associates – 389 The average connections based on gender are: Female – 440 Male – 439 The lawyer with the highest connections was: Scott Hay-Bartlem,…
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Above The Fold

In this video, five elements are shared to put above the fold of professional services and B2B product company websites to enhance brand impact and increase leads.   Transcript: Okay. Hello everybody. My name is Andrew Schiestel. And today’s conversation is useful if you have a B2B products website or a professional services website, and you’re looking to obtain a bigger brand impact and more leads from that website. The topic is what to put above the fold on your website. For those that are unfamiliar with what above the fold as a term is, it comes from the newspaper world. So, you would have newspapers, and they’re typically long. And they typically get folded. So, if this was a newspaper [Schiestel picks up a notebook], it gets folded. And that’s the fold. Publishers typically want to put the most…
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Better Service Pages

An observation was made when reviewing 20 random professional services websites: 35% had elements that are known to build third-party credibility on the homepages, yet on the service pages, this inclusion precipitously dropped to 15%. Here’s a 5-minute video explaining the observation and what to change about your service pages to generate more leads.   Transcript: Hello everybody. My name is Andrew Schiestel. The theme for the conversation today is—and it’s a statement—don’t give up on your services page. I’m doing a lot of research right now on different professional services companies—so, lawyers, accountants, mortgage brokers, Realtors, engineers, architects, etc., etc., financial planners. The list goes on. So, I’m doing a whole bunch of different research projects. There was an interesting observation that I made today that I want to share with you, because it might make a difference in…
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The Ultimate SEO Blogging Guide For A Salesperson

Introduction This article is written for two types of companies and two types of roles. First, its written for: B2B companies (that sell a product); and, professional services companies (that sell a service). Second, the type of role its written for is a salesperson or marketing professional that blogs or is intending to. Why is this guide written for a salesperson? A salesperson doesn’t historically blog. Why this article brings the role into the fold though is for a few reasons, at least two of which are primary. First, some B2B companies don’t have marketing personnel, but they have at least a sales person (even if it’s the owner). Second, at professional services companies, marketing people are responsible for a plethora of responsibilities: coordinating events, lead database management, interchanging with external vendors, etc., but it’s the actual professional service practitioners…
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More Returned Voicemails

In this 7-minute video I share two things that can be changed about how you leave voicemails to increase the amount that are returned; and one other sales-thought to think about.     Transcript: Hey there, This is Andrew Schiestel, and I want to chat with you today about how to leave voicemails that, when leaving them, you’re going to increase dramatically the amount of return calls that you get. Obviously, that’s an important element of sales, because if you can have more people return your calls, and if you create ample phone calls in a given year, you’re going to make more money. It’s an important topic. For this conversation, distinguish a couple things. I’m not speaking about when leaving voicemails in a cold setting, so like, a cold call. I’m also not speaking about leaving voicemails with someone…
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