In this 7-minute video, seven principles-based practices to grow a large and meaningful community on LinkedIn are shared.
Hi, there. My name is Andrew Schiestel. And I want to welcome you back if you’ve watched Kill the Cold Call videos in the past. If this is the first time that you’ve watched a Kill the Cold Call video, welcome as well. It’s great to have you here. Recently, my LinkedIn profile surpassed 5,000 connections, so if you and I are connected on LinkedIn, first of all, thank you [Laughs]. And I want to have a conversation with you today about seven practices that if you apply in your life on a daily or near-daily basis, the size of your LinkedIn Community will consistently grow at a good pace over time. It will be meaningful connections because you’ll find there’s rationale behind all of these seven practices and you’re not going to hear about downloading software that scrapes profiles or connecting with people randomly. There’s a rationale behind all seven of these practices so the community can be a meaningful community for you. And if you do these practices over an extended period of time, the community size can become quite large over time. So, let’s get to these seven practices.
The first practice is, while in your travels going to events, and meetings, and dinners, etc., you’re going to receive business cards so it’s encouraged to connect with those professionals on LinkedIn. And a process that has worked really well for me for several years, probably seven or eight years or so, to remember to connect with people on LinkedIn when I’ve received their business cards is…what I do is, when I get home and I go to my home office, I have a desk and there’s a tray on my desk, I start emptying my pockets. So, I’m pulling out those business cards along with receipts and pieces of paper from my briefcase and I put this documentation on that tray, on near the tray. And then, quite frequently, as frequently as once a week, I go through this reconciliation process where I’m basically cleaning up the desk. And so, I’m filing the paperwork, recording receipts and filing them, shredding documentation that needs to be shredded, recycling direct mail. And then, I come across the business cards, right? And so, that’s my cue to connect with those professions on LinkedIn. Been doing this process, again for several years, and it’s worked perfectly in that if I want to clean up my desk, I do something with those business cards. So, it has worked perfectly for me. If this type of practice would work well for you, then I encourage you to try it as well. So, that first practice is to connect with the professionals that have given you their business cards.
The second practice is to ask the organizer of events that you’ve attended if it’s permissible to receive the attendee list. And what’s recommended here is, yes, connect with those people on LinkedIn but do so as close to the event as possible, so right before the event, during the event, or right after the event so that it’s fresh in the other professionals’ minds. And there’s relatedness here, right? Because you both attended the same event. If this is your association event, you both may be part of the same association, right? So, the attendee lists from events that you attend are great professionals to connect with on LinkedIn.
The third practice is to connect with clients on LinkedIn. And this one is probably a pretty obvious one but it’s an important one nonetheless.
The fourth practice is to connect with prospects where you have good rapport, who you have good rapport with. And so, if someone has just reached out to you and you haven’t had a conversation or you haven’t had a meeting with yet, it may not be the best time to connect with that prospect on LinkedIn. But if you’ve had a good meeting, or you’ve had a good phone call, that’s probably a great time to connect with that person on LinkedIn. So, the fourth practice is to connect with prospects that you have good rapport with on LinkedIn.
The fifth practice is people who have viewed your profile. If there’s people that you want to connect with from that list, go ahead, send them an invitation to connect with on LinkedIn.
The sixth practice is people that have interacted with your content on LinkedIn. They’ve liked or commented on your content already. Connect with them. They obviously now know your name, right? They know who you are. They just interacted with your content. How they probably came across your content too is that probably someone you’re connected with has interacted with your content and therefore your post showed up on their newsfeed. And so, there’s probably a commonality between the two of you in that you’re probably both connected to the same professional on LinkedIn. So, that’s the sixth practice.
The seventh practice, similar to the sixth, is that if you have a corporate page on LinkedIn and people are interacting with your corporate page, connect with those professionals on LinkedIn. The people that are interacting with your corporate page they’re…there’s probably a reason for it. You might not know the reason, but there’s probably a reason that they’re interacting with your corporate page. So, go ahead and invite those people to connect on LinkedIn.
So, again, these seven practices are: business cards that you receive, connect with those professionals on LinkedIn. Request the attendee list from events that you attend and connect with those people on LinkedIn. Connect with your clients on LinkedIn. Connect with prospects that you have a good rapport with on LinkedIn. Connect with people who have viewed your profile on LinkedIn. Connect with people who have interacted with your content on LinkedIn. Connect with people who have interacted with your company’s content on LinkedIn.
And so, what’s also encouraged out of all these seven is to… And I had said this at the start of this conversation, to do them on a daily or near-daily basis. One reason is that it will be more fresh in people’s minds. A lot of these… By doing it right away such as, like, let’s say, close to an event, connecting with people that are on that attendee list, but also, if you do it on a daily or near-daily basis, it can turn into a habit. These are not practices that you need to schedule time for. It should just be a part of your day-to-day routine if you’re logging onto LinkedIn and checking things out there, or if you’re already sitting down and filing your paperwork. It can just become part of your life on a daily basis or [near] daily basis and that will be…that will make it easier for you to succeed at this and to have a large and more meaningful community on LinkedIn over time.
So, I hope today’s conversation was helpful. If you have any questions, or comments, or even ideas, if there’s something you want to share that you think will help the community, please do so. Please, leave your comments and questions in the comment section below. I always love to hear from you, and I look forward to connecting with you soon again.