4-Country Study: How Lawyers Use LinkedIn (2018)

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An infographic on a 2018 study of how lawyers use LinkedIn.

Table of Contents:

1. Findings in Text

2. Interesting Findings.

3. Law Firms Selected.

4. Terms of Reference.

Findings in Text:

  1. The number of lawyers in the study were 240.
  2. The breakdown of lawyers between gender and position include:
    1. Female / Associates – 60
    2. Female / Partners – 60
    3. Male / Associates – 60
    4. Male / Partners – 60
  3. Total lawyers on LinkedIn were 240.
  4. The percentage of lawyers who use LinkedIn is 88%.
  5. The percentage of lawyers on LinkedIn per position is:
    1. Partners – 91%
    2. Associates – 85%
  6. The percentage of lawyers on LinkedIn based on gender is:
    1. Male – 89%
    2. Female – 87%
  7. The average connections based on position are:
    1. Partners – 487
    2. Associates – 389
  8. The average connections based on gender are:
    1. Female – 440
    2. Male – 439
  9. The lawyer with the highest connections was: Scott Hay-Bartlem, Partner, Cooper Grace Ward Lawyers (Australia) at 3,301 connections.
    1. A scoring system was creating for the study based on:
      1. Profile – a 10-point scale (33.3% value)
    1. Profile Pic
    2. Position & Company
    • Cover Photo
    1. Bio
    2. Experience
    3. Education
    • Skills & Endorsements
    • Publications
    1. Honours & Awards
    2. Media, Volunteer, or One Extra Accomplishment
      1. Connections – 3-point scale (33.3% value)
    1. 1-100 connections – 1
    2. 101 – 500 connections – 2
    • 500 or more connections – 3
      1. Activity Score (30-day review) – 5-point scale (33.3% value)
    1. 1 activity
    2. 2 or more activities
    • 2 or more activities & 1 post
    1. 2 or more activities & 2-7 posts
    2. 2 or more activities & 8 or more posts
  10. A scoring system was creating for the study based on:
  11. Scores per country were:
    1. Australia – 51.1% (Down from 53.2% last year)
    2. England – 48.4% (Up from 44.7% last year)
    3. Canada – 47.6% (Up from 46.9% last year)
    4. United States – 45.4% (Down from 48.3% last year)
  12. The highest scoring lawyers include:
    1. Meredith Mays Espino, Associate, Neal, Gerber, & Eisenberg LLP – 97%
    2. Emma Carey, Partner, MSB Solicitors – 90% (England)
    3. Scott Hay-Bartlam, Partner, Cooper Grace Ward – 87% (Australia)
    4. Christopher Yan, Associate, Lawson Lundell LLP – 77% (Canada)

Interesting Findings

  1. The percentage of lawyers that use LinkedIn is up year over year: 87.9% (2018) vs. 86.7% (2017).
  2. More lawyers are producing content. Activity score went to 13.8% from 11.4%. This represents a 21% increase.
  3. The average amount of connections are up: 440 (2018) vs. 425 (2017)
  4. Changes in country scores year-over-year include:
    1. Australia – 51.1% (Down from 53.2% last year)
    2. England – 48.4% (Up from 44.7% last year)
    3. Canada – 47.6% (Up from 46.9% last year)
    4. United States – 48.4% (Down from 48.3% last year)
  5. For two years in a row, Australia performed highest amongst its peers.
  6. The study’s overall score was 48.4% an increase from 48.3% a year earlier.

Law Firms Selected

  1. Australia
    1. Allens (Large)
    2. HWL Ebsworth (Large)
    3. Clayton Utz (Large)
    4. Ashurst (Large)
    5. Russell Kennedy (Medium)
    6. Slater Gordon (Medium)
    7. Holding Redlich (Medium)
    8. Cooper Grace Ward (Medium)
    9. Swaab Attorneys (Small)
    10. Burke & Mead Lawyers (Small)
    11. Attwood Marshall Lawyers (Small)
    12. Marquee Lawyers (Small)
  2. Canada
    1. Blake Cassels Graydon LLP (Large)
    2. Stikeman Elliott LLP (Large)
    3. Fasken (Large)
    4. Borden Ladner Gervais LLP (Large)
    5. Boughten Law Corporation (Medium)
    6. Clark Wilson LLP (Medium)
    7. Farris, Vaughn, Wills & Murphy LLP (Medium)
    8. Lawson Lunell LLP (Medium)
    9. Watson Goepel LLP (Small)
    10. Mann Lawyers (Small)
    11. Kelly Santini LLP (Small)
    12. Lawson Creamer Lawyers (Small)
  3. England
    1. Clifford Chance (Large)
    2. Allen & Overy (Large)
    3. Freshfields Bruckhaus Deringer LLP (Large)
    4. Herbert Smith Freehills (Large)
    5. Ashfords LLP (Medium)
    6. Michelmores LLP (Medium)
    7. Stone King LLP (Medium)
    8. Royds Withy King Solicitors (Medium)
    9. MSB Solicitors (Small)
    10. Cooke, Young, & Keidan LLP (Small)
    11. Myerson Solicitors (Small)
    12. Farleys Solicitors LLP (Small)
  4. United States
    1. Skadden, Arps, Slate, Meagher & Flom LLP (Large)
    2. Kirkland & Ellis LLP (Large)
    3. Latham & Watkins LLP (Large)
    4. Schiff Hardin LLP (Large)
    5. Williams & Connolly LLP (Medium)
    6. Neal, Gerber & Eisenberg LLP (Medium)
    7. Swanson Martin & Bell LLP (Medium)
    8. Kelley Kronenberg (Medium)
    9. Ahmad, Zavitsanos, Anaipakos, Alavi & Mensing P.C. (Small)
    10. Heidman Law Firm (Small)
    11. Stafford Rosenbaum LLP (Small)
    12. Rosen Law Firm (Small)

Terms of Reference

  1. Points #1-16 from the 2017 study were used as the Terms of Reference for this study.

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