The Data Driven Way To Gain More Connections on LinkedIn After An Event

The Data Driven Way To Gain More Connections on LinkedIn After An Event

A fundamental part of social selling is making sure you have adequate connections with your business contacts, prospects, and customers on the social web. No connections, no socializing. No socializing, very little social selling. With this context in mind, have you ever wondered when adding someone to LinkedIn, if you should write a personalized message or use the default LinkedIn message? And if you write a personalized message, have you ever wondered what type of message may yield the highest rate? Last month, I attended Social Media Marketing World 2015 in San Diego, hosted by Socialmediaexaminer.com. Aside from wanting to meet great people and learn about what’s trending in social media, one of my goals was to determine: What type of LinkedIn message maximizes the connection rate between myself and those I meet at the event. This article details the findings in hopes…
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How I Made A $67,080 Sale With Reverse IP Lookup

How I Made A $67,080 Sale With Reverse IP Lookup

Last year, I made a $67,080 sale using a web analytics feature called reverse IP lookup. This article is going to describe more about what reverse IP lookup is and how I utilized it to make this sale. Let’s begin with what reverse IP lookup is: Reverse IP lookup is a web analytics module that lets you view which companies visit your website (it matches their IP address to their corporate name). It can be accessed right within your Google Analytics. There’s also paid software that offers this tool amongst other marketing automation features. Some include LeadLander, Marketo, Infusionsoft, Hubspot, and Pardot. So, if you log into the application that monitors your reverse IP lookup each day, you’ll see new companies that have previously visited your website. This can be a gold mine of data for B2B salespeople and marketers….
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How Not Leaving A Voicemail Can Increase Your LinkedIn Connection Rate By 200%

How Not Leaving A Voicemail Can Increase Your LinkedIn Connection Rate By 200%

Do you actively add leads onto LinkedIn as part of your marketing and selling practices? Have you ever wondered when is the best way to add contacts on LinkedIn to maximize your connection rate (% of people accepting your invitations)? If so, this article may help. At one of my companies, AODA Online (a software that helps web developers make websites more accessible for people with physical disabilities), we used to offer a free scanning tool on our website where users could insert a domain they wished to scan for accessibility compliance. For this exercise, after a lead came in, I would call as a follow-up. In doing so, one of three things would happen: 1. They would pick up and I would talk with them. 2. They wouldn’t pick up and I would leave a voicemail. 3. I wasn’t able to get through…
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