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4-Country Study: How Realtors Use LinkedIn (2018)

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An infographic displaying how realtors used LinkedIn in 2018.Table of Contents:

1. Findings in Text

2. Firms Selected.

3. Terms of Reference.

Findings in Text:

  1. The number of realtors in the study were 240.
  2. The four countries selected to take part in the study were: Australia, Canada, England and the United States.
  3. The breakdown of realtors between gender include:
    1. Female – 120
    2. Male – 120
  4. Total realtors on LinkedIn were 142 out of the 240.
  5. The percentage of realtors who used LinkedIn was 59%.
  6. The percentage of realtors on LinkedIn based on gender was:
    1. Male – 59%
    2. Female – 59%
  7. The average connections based on gender were:
    1. Female – 293
    2. Male – 269
  8. The realtor with the highest connections was: Ksenisa Jury, Skybox Realty (USA) at 22,787 connections.
  9. A scoring system was created for the study based on:
    1. Profile – a 10-point scale (33.3%  value)
      1. Profile Pic
      2. Position & Company
      3. Cover Photo
      4. Bio
      5. Experience
      6. Education
      7. Skills & Endorsements
      8. Publications
      9. Honours and Awards
      10. Media, Volunteer, or One Extra Accomplishment
    2. Connections – a 3-point scale (33.3% value)
      1. 1-99 connections – 1
      2. 101 – 499 connections – 2
      3. 500 or more connections – 3
    3. Activity Score (30-day review) – 5-point scale (33.3% value)
      1. 1 activity
      2. 2 or more activities
      3. 2 or more activities & 1 post
      4. 2 or more activities & 2-7 posts
      5. 2 or more activities & 8 or more posts
  10. Scores per country were:
    1. United States – 47.9%
    2. Canada – 44.1%
    3. Australia – 43.1%
    4. England – 36.5%
  11. The highest scoring realtors include:
    1. Blake Taylor, Taylor Real Estate – 97% (United States)
    2. Alison Rogers, EIS Property & Alli Paterson, Freeman’s Residential – tied at 90% (Australia)
    3. Cheryl Trask, Constantine & Co. – 87% (Canada)
    4. Jodie Parker, Whitegates – 66% (England)
  12. Across all countries, the scores were:
    1. Profile Score – 52.3%
    2. Connections Score – 62.8%
    3. Activity Score – 12.1%
    4. Total Score across all countries: 42.9%

Firms Selected

  1. Australia
    1. Morton
    2. R&W North Sydney
    3. Inner Real Estate NextRE
    4. Galldon Real Estate
    5. Harcourts Melbourne City
    6. Dingle Partners
    7. Fox Real Estate
    8. City Realty
    9. McMahon Real Estate
    10. Realmark Urban
    11. Blocksidge Real Estate
    12. Calibre Real Estate
    13. Berkely Residential
    14. Purnell Citywide
    15. EIS Property
    16. View Australia
    17. Elders Real Estate
    18. Raine & Horne
    19. Freeman’s Residential
    20. Cairns Platinum Realty
    21. Walkom
    22. Borrelli Quirk Newcastle Real Estate
    23. Green St. Property
    24. Smith & Elliott
    25. Explore Property
    26. Harcourts Launceston
    27. Harrison Humphreys
    28. Wilsons Quality Real Estate
    29. McDonald & Co.
    30. LJ Hooker
    31. Scholtens Property
    32. Professionals Alice Spring
    33. First National Real Estate Frampton
  2. Canada
    1. Sutton Group Professional Realty
    2. Re/Max Canada
    3. 3 Percent Realty Solutions
    4. Royal Pacific Lyons Gate Realty
    5. the BREL Team
    6. Chestnut Park Real Estate Ltd.
    7. Coldwell Banker First Ottawa Realty
    8. Tracy Arnett Realty
    9. Concordia International
    10. Groupe Elite Canada
    11. Bryant Realty Atlantic
    12. DOMUS Realty
    13. Realty Executives Saskatoon
    14. Boyes Group Realty Inc.
    15. Chase Realty Inc.
    16. Homelife Professionals Realty Inc.
    17. Pemberton Homes
    18. Macdonald Realty
    19. Hanlon Realty
    20. Royal Le Page Atlantic Homestead
    21. Keller Williams Capital Realty
    22. Constantine & Co.
    23. Lime Green Realty
    24. Benedict Devlin
    25. Justin Havre & Associates
    26. Kirby Cox & Associates
    27. Maximum Realty Ltd.
    28. Your Choice Realty Corp.
    29. Vybe Realty Ltd.
    30. Hardy Real Estate Team
    31. Urban Realty
  3. England
    1. Barnard Marcus
    2. Sandersons London
    3. Robert Holmes & Company
    4. The Estate Agent Manchester
    5. Stevenson Whyte
    6. Around Town Flats
    7. Mistoria Estate Agents
    8. Hunters Estate Agents & Lettings Agents Liverpool
    9. Arkade Property
    10. Nicholas George Ltd.
    11. Sarah Kenny Residential
    12. Alexander May Sales & Lettings
    13. Hydes of Bristol
    14. Haart
    15. Admiral Estates
    16. Redmayne Arnold & Harris
    17. Moores Estate Agents
    18. JLL Residential
    19. Allen & Harris
    20. Whiteley Helyar
    21. Belvoir Sheffield
    22. Redbrik Estate Agents
    23. Christies Estate Agents
    24. Chinneck Shaw Estate Agents
    25. Whitegates
    26. Moore & York Residential Lettings
    27. Knightsbridge Estate Agents & Valuers
    28. Plymouth Homes
    29. Bradley Estate Agents
    30. Streets Ahead Estates
    31. Nicholas Humphreys Estate Agents
    32. Northwood Derby
    33. Century 21 United Kingdom
    34. Penrose Estate Agents
    35. Indigo Residential
    36. Newman Property Experts
    37. Loveitts Coventry
  4. United States
    1. Keller Williams Capital Realty
    2. The Corcoran Group
    3. Coldwell Banker
    4. Skybox Realty
    5. Miller Chicago Real Estate
    6. Baird & Warner
    7. Century 21
    8. Metro Realty
    9. Ashby & Graff
    10. Marcus & Millichap
    11. Ewing & Clark
    12. West Seattle Realty
    13. Realty Austin
    14. Taylor Real Estate
    15. Perfect Place Real Estate
    16. Re/Max
    17. Norhill Realty
    18. Heritage Texas Properties
    19. Live Urban Denver
    20. Crosbie Real Estate Group
    21. Burk Brokerage Real Estate
    22. Villere Realty
    23. Joe Atkins Realty
    24. Ultima Real Estate
    25. The Liu Group
    26. Think Real Estae
    27. Ultimate Realty
    28. HSA Real Estate
    29. Beacham & Company Realtors
    30. Cushman & Wakefield

Terms of Reference

  1. The countries studied:
    1. Australia
    2. Canada
    3. England
    4. United States
  2. All realtors in the study were randomly selected.
  3. 240 realtors in total.
  4. Gender breakdown of: Female – 120;  Male – 120.
  5. All realtors in the study specialize in at least residential real estate.
  6. No broker of records were purposely selected – All associates selected (this information is gathered based on a review of the given brokerage websites – if it was noted that a selected realtor was listed as a broker of record, they were replaced for another random realtor in the study) .
  7. No more than four (4) realtors per city.
  8. No one brokerage will make up more than 5% of a country.
  9. To remove some levels of variance when reporting the average number of connections per country, in each country a realtor with the lowest connections (usually 0) and the realtor with the highest number of connections were removed. The data for these realtors though remained applicable for the highest connections score, highest realtor scores per country, aggregate scores per country, and overall aggregate scores in the study.
  10. A brokerage or realtor was replaced for a random alternative if by their inclusion it would violate a requirement above.
  11. Points #10, #11, #15 and #16 (less “General practice areas”) in the Terms of Reference found in the 4-Country Study: How Lawyers Use LinkedIn (2017) were adhered to as part of these Terms of Reference with the replacement of the terms “lawyer(s)” or “law firm(s)” with “realtor” and “brokerage” respectively, where applicable.

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